What we do
In an industry born of connectivity, fueled by innovation, and marked by an ever-evolving landscape, we are agents of change. Data driven and accountable to the core, Blunt is a conversation agency—an instigator of dialogue and a builder of consensus between brand and consumer. We help organizations better understand their audience base and interact with them in a way that builds satisfaction, loyalty, trust and conversion. We listen obsessively and we engage in frenetic conversation (yes, we’re full duplex). We build content, context and community on a foundation of both quantitative and qualitative analytics.
Go to Market
Blunt specializes in go-to-market strategies for start-ups and early stage companies that lay the foundations for successful digital brands. Working shoulder-to-shoulder with our clients, we help them get off the ground and create compelling offerings that are unique, innovative, and loved by their end users. We do product and website development, craft market positioning and value proposition, build branding and messaging, and construct a full library of compelling marketing collateral.
Online Research
Specializing in both quantitative and qualitative modes of research, Blunt provides web research services that help identify key visitor groups, distil core KPIs, and improve the overall visitor experience. Blunt takes care of designing, instrumenting, and calibrating all necessary voice of customer and web analytics research tools. We stress visitor segmentation. No two visitors are exactly alike, but visitor segmentation, along behavioral or attitudinal lines, can go a long way towards helping you identify your key visitor personas. Finally, we make sure that your goal and KPI baskets are aligned with your desired website outcomes.
Conversation
Conversation is the new marketing. Conversation encompasses customer acquisition, customer retention, and social media management. Blunt gives you a voice in the social media arena and lets you speak with openness, integrity, and persuasiveness. But Blunt also intercepts and manages problematic conversation threads before they hit the viral curve and grow to exert a deleterious effect on your brand. In all things, Blunt preaches the gospel of customer centricity. Your existing customers are your most valuable assets, and the effort you spend to keep them happy is nothing compared to the money you will have to spend to replace them if they walk out the door. Simply put, Blunt specializes in engendering brand love and total product advocacy.
We don’t want to pigeonhole ourselves by grouping our services under this taxonomy. We’re flexible and agile, and our team includes specialists in multiple disciplines. We want to hear from you; tell us your needs and we’ll craft a solution tailored to them. We’re a conversation agency at heart, which means that we want to talk with you, not at you.
