value proposition
January 2010
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How To Write a Winning Value Proposition
posted by in
Mon 11th
Blunt works with a lot of start-up companies on go to market strategies. One of the most important, yet most frequently overlooked, hurdles for a young company to clear is the articulation of a winning value proposition. Just how do you write a winning value proposition? Based on our experience, we’ve outlined five steps that every start-up owner should have in mind when crafting their company’s value proposition.
December 2009
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Value Proposition – The Importance of Core
posted by in
Tue 8th
Nothing is more important than a clear value proposition. If you don’t know who you are, how will the market? This distillation of what makes your company special and your company’s offerings indispensable should be burned into the minds of every employee at your company, starting at the top. If should be a mantra that orients everybody around a clear and well-understood core: we do THIS in THAT manner, better than THESE people, and we deliver value in THIS way.
How To Write a Winning Value Proposition
posted by in
Blunt works with a lot of start-up companies on go to market strategies. One of the most important, yet most frequently overlooked, hurdles for a young company to clear is the articulation of a winning value proposition. Just how do you write a winning value proposition? Based on our experience, we’ve outlined five steps that every start-up owner should have in mind when crafting their company’s value proposition.
-
Value Proposition – The Importance of Core
posted by in
Tue 8thNothing is more important than a clear value proposition. If you don’t know who you are, how will the market? This distillation of what makes your company special and your company’s offerings indispensable should be burned into the minds of every employee at your company, starting at the top. If should be a mantra that orients everybody around a clear and well-understood core: we do THIS in THAT manner, better than THESE people, and we deliver value in THIS way.
