January 2010
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Does Google get real-time?
posted by in
Fri 15th
It looks like Google would prefer to have the beautiful immediacy of real-time mediated by a self-indulgent cabal of twitter elites, rather than freely flowing through empowered nobodies like you and I.
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The computer, the Internet and Social Media are not the downfall of man
posted by in
Tue 12th
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
December 2009
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A Place for Enemies?
posted by in
Tue 29th
Welcome to social media 2010, where your lifestream testifies to who and what you are, and your audience is not always a friendly one. With Twitter largely public by design and Facebook on a forced march towards openness, people will increasingly have to stop to consider whether their contributions might be seen, tracked, or flagged by audiences that could use their words, opinions, and pictures against them.
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3 reasons why I’m ambivalent about social media in 2010
posted by in
Fri 18th
2009 started off with marketing consultants speaking about social media in almost messianic language. But as the year advanced, evidence emerged of a darker side to social media, and I’ve outlined 3 reasons why I am ambivalent about its future as we move in 2010.
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What’s the frequency Kenneth?
posted by in
Sat 12th
Technology has catalyzed a certain type of social mutation. A new class (not generation, because it cuts across age buckets) of individuals has sprung up, with hyper-connectivity to real-time digital information their collective sine qua non. This class is distinct from the proverbial masses, who have integrated the web into their information consumption routines without abandoning legacy media.
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Googling for Tiger Woods
posted by in
Thu 10th
Search used to be about building up a quasi-permanent form of authority. Through the gadgets in the search engine optimization toolbox, marketers sought to create an inherently static world, where the most authoritative pieces of content were privileged on SERPs, almost in perpetuity.
November 2009
-
We all Sense the Ghost Tweeters
posted by in
Mon 16th
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
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The Social Exchange Theory: What’s Your Net Worth?
posted by in
Sat 14th
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
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Edelman builds the twitter influence formula to end all twitter influence formulas
posted by in
Wed 11th
meaningful and accurate measures of influence are those that correlate twitter activity with real world activity. We need to establish an objective, external basis for influence; we can’t simply compute twitter influence as some amalgam of its own constituent parts (followers, lists, retweets, etc.). Real influence is about so much more than that. I think that’s what Brian Solis is talking about when he says that trust agents or influencers are ”omnipresent.” Their authority transcends the narrow confines of any particular medium. Their influence carries a universal scope; it goes beyond 140 character spurts and seeps into the real actions and attitudes that people undertake and adopt.
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Remember the great website engagement debate?
posted by in
Tue 10th
Remember the great website engagement debate? Remember all the hand-wringing and byte-spilling about formulas that were supposed to represent the holy grail of web analytics? Mercifully, the echoes of those debates have subsided. But now something new, and equally fatuous, has emerged: the concept of twitter influence.
Does Google get real-time?
posted by in
It looks like Google would prefer to have the beautiful immediacy of real-time mediated by a self-indulgent cabal of twitter elites, rather than freely flowing through empowered nobodies like you and I.
The computer, the Internet and Social Media are not the downfall of man
posted by in
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
-
A Place for Enemies?
posted by in
Tue 29thWelcome to social media 2010, where your lifestream testifies to who and what you are, and your audience is not always a friendly one. With Twitter largely public by design and Facebook on a forced march towards openness, people will increasingly have to stop to consider whether their contributions might be seen, tracked, or flagged by audiences that could use their words, opinions, and pictures against them.
-
3 reasons why I’m ambivalent about social media in 2010
posted by in
Fri 18th2009 started off with marketing consultants speaking about social media in almost messianic language. But as the year advanced, evidence emerged of a darker side to social media, and I’ve outlined 3 reasons why I am ambivalent about its future as we move in 2010.
-
What’s the frequency Kenneth?
posted by in
Sat 12thTechnology has catalyzed a certain type of social mutation. A new class (not generation, because it cuts across age buckets) of individuals has sprung up, with hyper-connectivity to real-time digital information their collective sine qua non. This class is distinct from the proverbial masses, who have integrated the web into their information consumption routines without abandoning legacy media.
-
Googling for Tiger Woods
posted by in
Thu 10thSearch used to be about building up a quasi-permanent form of authority. Through the gadgets in the search engine optimization toolbox, marketers sought to create an inherently static world, where the most authoritative pieces of content were privileged on SERPs, almost in perpetuity.
November 2009
-
We all Sense the Ghost Tweeters
posted by in
Mon 16th
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
-
The Social Exchange Theory: What’s Your Net Worth?
posted by in
Sat 14th
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
-
Edelman builds the twitter influence formula to end all twitter influence formulas
posted by in
Wed 11th
meaningful and accurate measures of influence are those that correlate twitter activity with real world activity. We need to establish an objective, external basis for influence; we can’t simply compute twitter influence as some amalgam of its own constituent parts (followers, lists, retweets, etc.). Real influence is about so much more than that. I think that’s what Brian Solis is talking about when he says that trust agents or influencers are ”omnipresent.” Their authority transcends the narrow confines of any particular medium. Their influence carries a universal scope; it goes beyond 140 character spurts and seeps into the real actions and attitudes that people undertake and adopt.
-
Remember the great website engagement debate?
posted by in
Tue 10th
Remember the great website engagement debate? Remember all the hand-wringing and byte-spilling about formulas that were supposed to represent the holy grail of web analytics? Mercifully, the echoes of those debates have subsided. But now something new, and equally fatuous, has emerged: the concept of twitter influence.
We all Sense the Ghost Tweeters
posted by in
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
The Social Exchange Theory: What’s Your Net Worth?
posted by in
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
Edelman builds the twitter influence formula to end all twitter influence formulas
posted by in
meaningful and accurate measures of influence are those that correlate twitter activity with real world activity. We need to establish an objective, external basis for influence; we can’t simply compute twitter influence as some amalgam of its own constituent parts (followers, lists, retweets, etc.). Real influence is about so much more than that. I think that’s what Brian Solis is talking about when he says that trust agents or influencers are ”omnipresent.” Their authority transcends the narrow confines of any particular medium. Their influence carries a universal scope; it goes beyond 140 character spurts and seeps into the real actions and attitudes that people undertake and adopt.
Remember the great website engagement debate?
posted by in
Remember the great website engagement debate? Remember all the hand-wringing and byte-spilling about formulas that were supposed to represent the holy grail of web analytics? Mercifully, the echoes of those debates have subsided. But now something new, and equally fatuous, has emerged: the concept of twitter influence.
