trust
November 2009
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We all Sense the Ghost Tweeters
posted by in
Mon 16th
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
October 2009
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Conversation is the new Marketing
posted by in
Tue 27th
Old paradigms shattered. In the formative years of the web economy, marketers tried to impose the old order on us. They used their websites as display channels, whereby they could talk AT their consumers. But something else was percolating: the emergence of the trust economy. The idea that people could talk amongst themselves online, that they could share stories, reviews, advice, conversation threads. In the coming together of the people on the social web, corporate websites became secondary channels for brand chatter. Facebook absorbs 8 billion minutes of total usage time per day. That’s just under 1% of total human attention. What chunk of total human attention do you think corporate websites have?
We all Sense the Ghost Tweeters
posted by in
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
-
Conversation is the new Marketing
posted by in
Tue 27thOld paradigms shattered. In the formative years of the web economy, marketers tried to impose the old order on us. They used their websites as display channels, whereby they could talk AT their consumers. But something else was percolating: the emergence of the trust economy. The idea that people could talk amongst themselves online, that they could share stories, reviews, advice, conversation threads. In the coming together of the people on the social web, corporate websites became secondary channels for brand chatter. Facebook absorbs 8 billion minutes of total usage time per day. That’s just under 1% of total human attention. What chunk of total human attention do you think corporate websites have?
