transparency
December 2009
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The only thing I’m prepared to predict, is change
posted by in
Wed 23rd
Through it all, my hopes for the future of digital marketing have remained unchanged. Back in October, I summarized the direction that I think marketing as a discipline has to head in. Marketing must become a participatory mode, where brands can talk WITH consumers instead of AT them. Conversational marketing deconstructs marketing and takes it back to its roots. It restores the sacred trust between buyer and seller–an unspoken compact that used to govern human relations before the industrial revolution. Connecting people is the most critical function of marketing, even more important than collecting data.
The only thing I’m prepared to predict, is change
posted by in
Wed 23rd
Through it all, my hopes for the future of digital marketing have remained unchanged. Back in October, I summarized the direction that I think marketing as a discipline has to head in. Marketing must become a participatory mode, where brands can talk WITH consumers instead of AT them. Conversational marketing deconstructs marketing and takes it back to its roots. It restores the sacred trust between buyer and seller–an unspoken compact that used to govern human relations before the industrial revolution. Connecting people is the most critical function of marketing, even more important than collecting data.
