social media
January 2010
-
The computer, the Internet and Social Media are not the downfall of man
posted by in
Tue 12th
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
-
2010: Defining the Digital Marketer
posted by in
Tue 5th
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
-
On Social Media Noise Reduction
posted by in
Mon 4th
Social media cleansing doesn’t have to mean a complete tune-out. With apologies to John Mayer and Matt Cutts and their Lent-like digital cleanses, a little noise reduction can be just as effective.
December 2009
-
A Place for Enemies?
posted by in
Tue 29th
Welcome to social media 2010, where your lifestream testifies to who and what you are, and your audience is not always a friendly one. With Twitter largely public by design and Facebook on a forced march towards openness, people will increasingly have to stop to consider whether their contributions might be seen, tracked, or flagged by audiences that could use their words, opinions, and pictures against them.
-
On Facebook’s waning value to local business owners
posted by in
Tue 22nd
If I were a local business owner, I’d be excited about Google’s shiny new toys, and I’d wonder if Facebook has the chops to keep up from an innovation standpoint, at least on this front. Cutesy business pages with pictures and wall comments were fine for 2008, showed their age in 2009, but they’ll cease to relevant if there’s no innovation coming in 2010.
-
3 reasons why I’m ambivalent about social media in 2010
posted by in
Fri 18th
2009 started off with marketing consultants speaking about social media in almost messianic language. But as the year advanced, evidence emerged of a darker side to social media, and I’ve outlined 3 reasons why I am ambivalent about its future as we move in 2010.
-
Facebook: Abandoning our Father’s Secrets
posted by in
Tue 15th
In time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
-
What’s the frequency Kenneth?
posted by in
Sat 12th
Technology has catalyzed a certain type of social mutation. A new class (not generation, because it cuts across age buckets) of individuals has sprung up, with hyper-connectivity to real-time digital information their collective sine qua non. This class is distinct from the proverbial masses, who have integrated the web into their information consumption routines without abandoning legacy media.
-
Conversation is the glue that binds all communities together
posted by in
Thu 3rd
Mitch Joel made a bit of noise earlier this week on his blog by making the distinction between conversation and community. We’re glad he generated some buzz about the topic, because we have some pretty strong opinions about it ourselves.
We stress the indispensable nature of conversation. You can have conversation without community, but you cannot have community without conversation.
November 2009
-
Metrics Move from Website to Consumer
posted by in
Wed 18th
Website metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
The computer, the Internet and Social Media are not the downfall of man
posted by in
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
2010: Defining the Digital Marketer
posted by in
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
On Social Media Noise Reduction
posted by in
Social media cleansing doesn’t have to mean a complete tune-out. With apologies to John Mayer and Matt Cutts and their Lent-like digital cleanses, a little noise reduction can be just as effective.
-
A Place for Enemies?
posted by in
Tue 29thWelcome to social media 2010, where your lifestream testifies to who and what you are, and your audience is not always a friendly one. With Twitter largely public by design and Facebook on a forced march towards openness, people will increasingly have to stop to consider whether their contributions might be seen, tracked, or flagged by audiences that could use their words, opinions, and pictures against them.
-
On Facebook’s waning value to local business owners
posted by in
Tue 22ndIf I were a local business owner, I’d be excited about Google’s shiny new toys, and I’d wonder if Facebook has the chops to keep up from an innovation standpoint, at least on this front. Cutesy business pages with pictures and wall comments were fine for 2008, showed their age in 2009, but they’ll cease to relevant if there’s no innovation coming in 2010.
-
3 reasons why I’m ambivalent about social media in 2010
posted by in
Fri 18th2009 started off with marketing consultants speaking about social media in almost messianic language. But as the year advanced, evidence emerged of a darker side to social media, and I’ve outlined 3 reasons why I am ambivalent about its future as we move in 2010.
-
Facebook: Abandoning our Father’s Secrets
posted by in
Tue 15thIn time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
-
What’s the frequency Kenneth?
posted by in
Sat 12thTechnology has catalyzed a certain type of social mutation. A new class (not generation, because it cuts across age buckets) of individuals has sprung up, with hyper-connectivity to real-time digital information their collective sine qua non. This class is distinct from the proverbial masses, who have integrated the web into their information consumption routines without abandoning legacy media.
-
Conversation is the glue that binds all communities together
posted by in
Thu 3rdMitch Joel made a bit of noise earlier this week on his blog by making the distinction between conversation and community. We’re glad he generated some buzz about the topic, because we have some pretty strong opinions about it ourselves.
We stress the indispensable nature of conversation. You can have conversation without community, but you cannot have community without conversation.
November 2009
-
Metrics Move from Website to Consumer
posted by in
Wed 18th
Website metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
Metrics Move from Website to Consumer
posted by in
Website metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
