social exchange
November 2009
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The Social Exchange Theory: What’s Your Net Worth?
posted by in
Sat 14th
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
The Social Exchange Theory: What’s Your Net Worth?
posted by in
Sat 14th
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
