seth godin
January 2010
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Godin’s extremist take on marketing
posted by in
Thu 21st
There are those who hold a very narrow definition of it. Marketing comprises a known and limited set of functions and activities: brand creation, selling proposition, logo, slogan, advertising, collateral, website, and so forth. Each of these discrete components has its owner; the component are interdependent and mutually reinforcing. Though there is room for dynamism, in this view marketing is fully the sum of its parts. This is the traditional, and likely still majority, view, though one much derided by commentators.
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On pitching and seduction
posted by in
Tue 19th
But, sometimes, if you’re a bit good and a bit lucky, a funny thing happens in the middle of the seduction ritual. The masks fall off and people suddenly start sounding like people. That’s when the fun begins. Seduction meets persuasion when the bullshit is dropped. It’s a shame that it takes so long to get there, and it’s a shame that the path is often so diabolically convoluted.
November 2009
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I Love Me, I Really Really Love Me
posted by in
Mon 30th
Personal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
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We all work on Commission
posted by in
Mon 2nd
As never before, all of us who are vendors in this space–consultants, optimiziation specialists, marketing pros–are being challenged to substantiate our value, to empirically demonstrate the real returns that we can furnish. We don’t believe in history or in laurels. Judge us according to our ability to deliver value in the here and now.
October 2009
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Data where only subjectivity existed before
posted by in
Mon 19th
“…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.”
Godin’s extremist take on marketing
posted by in
There are those who hold a very narrow definition of it. Marketing comprises a known and limited set of functions and activities: brand creation, selling proposition, logo, slogan, advertising, collateral, website, and so forth. Each of these discrete components has its owner; the component are interdependent and mutually reinforcing. Though there is room for dynamism, in this view marketing is fully the sum of its parts. This is the traditional, and likely still majority, view, though one much derided by commentators.
On pitching and seduction
posted by in
But, sometimes, if you’re a bit good and a bit lucky, a funny thing happens in the middle of the seduction ritual. The masks fall off and people suddenly start sounding like people. That’s when the fun begins. Seduction meets persuasion when the bullshit is dropped. It’s a shame that it takes so long to get there, and it’s a shame that the path is often so diabolically convoluted.
-
I Love Me, I Really Really Love Me
posted by in
Mon 30thPersonal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
-
We all work on Commission
posted by in
Mon 2ndAs never before, all of us who are vendors in this space–consultants, optimiziation specialists, marketing pros–are being challenged to substantiate our value, to empirically demonstrate the real returns that we can furnish. We don’t believe in history or in laurels. Judge us according to our ability to deliver value in the here and now.
October 2009
-
Data where only subjectivity existed before
posted by in
Mon 19th
“…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.”
Data where only subjectivity existed before
posted by in
“…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.”
