Service
November 2009
-
Practice what you preach: I’m talking to you Dell
posted by in
Fri 6th
I’m especially bothered because I spent four years working with Dell on Customer Satisfaction Research initiatives while at my previous company. I visited their campus in Round Rock several times. They had giant banners proclaiming their commitment to the voice of the customer, customer satisfaction, and customer loyalty. Dell had a miserable reputation for service about 5 years ago, but they fought tooth and nail to shed it. They fought hard to re-launch their brand as a shining example of corporate transparency and pro-activeness, using sites like twitter and get satisfaction to dialogue directly with their consumers.
Practice what you preach: I’m talking to you Dell
posted by in
Fri 6th
I’m especially bothered because I spent four years working with Dell on Customer Satisfaction Research initiatives while at my previous company. I visited their campus in Round Rock several times. They had giant banners proclaiming their commitment to the voice of the customer, customer satisfaction, and customer loyalty. Dell had a miserable reputation for service about 5 years ago, but they fought tooth and nail to shed it. They fought hard to re-launch their brand as a shining example of corporate transparency and pro-activeness, using sites like twitter and get satisfaction to dialogue directly with their consumers.
