research
November 2009
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When it comes to research, proximity is critical
posted by in
Sat 7th
When it comes to online research (or any research for that matter), proximity to an event is critical to establishing accurate, precise, and reliable recollections and descriptions of an event or experience. Confounded recall is the bane of much post-purchase market research; as a person’s memory gets fuzzier, the quality of the data they provide gets more and more specious. That’s why I’ve always advocated measurement approaches that capture data in close proximity to the actual (buying or non-buying) experience.
When it comes to research, proximity is critical
posted by in
Sat 7th
When it comes to online research (or any research for that matter), proximity to an event is critical to establishing accurate, precise, and reliable recollections and descriptions of an event or experience. Confounded recall is the bane of much post-purchase market research; as a person’s memory gets fuzzier, the quality of the data they provide gets more and more specious. That’s why I’ve always advocated measurement approaches that capture data in close proximity to the actual (buying or non-buying) experience.
