reporting
October 2009
-
Beware the Power Pukers
posted by in
Tue 20th
We live in an era of superfluous data. The first decade of the web era was about the battle to liberate the voices of real people. Well, that battle has been won and now, we have too much. We are overwhelmed. We suffer from what Clay Shirky has called filter failure. The volume of data has overpowered our basic analytical capabilities. The center cannot hold; the system breaks down, the levees crack and we are drowned in meaningless information. My friend works as a web analyst at the major canadian telco. In a perverse twist on Avinash’s famous 10/90 rule, he spends about 10% of his time surfacing insights and 90% of his time wrestling with a convoluted array of reports, charts, and dashboards from myriad suppliers. How productive is that?
Beware the Power Pukers
posted by in
We live in an era of superfluous data. The first decade of the web era was about the battle to liberate the voices of real people. Well, that battle has been won and now, we have too much. We are overwhelmed. We suffer from what Clay Shirky has called filter failure. The volume of data has overpowered our basic analytical capabilities. The center cannot hold; the system breaks down, the levees crack and we are drowned in meaningless information. My friend works as a web analyst at the major canadian telco. In a perverse twist on Avinash’s famous 10/90 rule, he spends about 10% of his time surfacing insights and 90% of his time wrestling with a convoluted array of reports, charts, and dashboards from myriad suppliers. How productive is that?
