personal brand
December 2009
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Facebook: Abandoning our Father’s Secrets
posted by in
Tue 15th
In time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
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Googling for Tiger Woods
posted by in
Thu 10th
Search used to be about building up a quasi-permanent form of authority. Through the gadgets in the search engine optimization toolbox, marketers sought to create an inherently static world, where the most authoritative pieces of content were privileged on SERPs, almost in perpetuity.
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If you don’t walk shoulder-to-shoulder with the masses, how can you market to them?
posted by in
Wed 2nd
The luminaries don’t like talking about unity. Absolutes make them uncomfortable. They are conditioned to prefer segmented, relative, hyper-contextualized data. And yet they position themselves as being eminently qualified to help companies get to scale and seduce the masses.
November 2009
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I Love Me, I Really Really Love Me
posted by in
Mon 30th
Personal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
Facebook: Abandoning our Father’s Secrets
posted by in
In time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
Googling for Tiger Woods
posted by in
Search used to be about building up a quasi-permanent form of authority. Through the gadgets in the search engine optimization toolbox, marketers sought to create an inherently static world, where the most authoritative pieces of content were privileged on SERPs, almost in perpetuity.
If you don’t walk shoulder-to-shoulder with the masses, how can you market to them?
posted by in
The luminaries don’t like talking about unity. Absolutes make them uncomfortable. They are conditioned to prefer segmented, relative, hyper-contextualized data. And yet they position themselves as being eminently qualified to help companies get to scale and seduce the masses.
-
I Love Me, I Really Really Love Me
posted by in
Mon 30thPersonal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
