multichannel
October 2009
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Managing brand-consumer touch points
posted by in
Fri 9th
Managing brand-consumer touch points is the central challenge of the non-line marketing era. Here’s a real world example. A friend of mine just bought himself a new Hyundai Genesis Coupe. It was a three week process, and he told me the whole, convoluted story.
Managing brand-consumer touch points
posted by in
Fri 9th
Managing brand-consumer touch points is the central challenge of the non-line marketing era. Here’s a real world example. A friend of mine just bought himself a new Hyundai Genesis Coupe. It was a three week process, and he told me the whole, convoluted story.
