mission statement
December 2009
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Value Proposition – The Importance of Core
posted by in
Tue 8th
Nothing is more important than a clear value proposition. If you don’t know who you are, how will the market? This distillation of what makes your company special and your company’s offerings indispensable should be burned into the minds of every employee at your company, starting at the top. If should be a mantra that orients everybody around a clear and well-understood core: we do THIS in THAT manner, better than THESE people, and we deliver value in THIS way.
Value Proposition – The Importance of Core
posted by in
Tue 8th
Nothing is more important than a clear value proposition. If you don’t know who you are, how will the market? This distillation of what makes your company special and your company’s offerings indispensable should be burned into the minds of every employee at your company, starting at the top. If should be a mantra that orients everybody around a clear and well-understood core: we do THIS in THAT manner, better than THESE people, and we deliver value in THIS way.
