Media
January 2010
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The iPad might finally turn mobile advertising into a juggernaut
posted by in
Thu 28th
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
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The computer, the Internet and Social Media are not the downfall of man
posted by in
Tue 12th
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
December 2009
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What’s the frequency Kenneth?
posted by in
Sat 12th
Technology has catalyzed a certain type of social mutation. A new class (not generation, because it cuts across age buckets) of individuals has sprung up, with hyper-connectivity to real-time digital information their collective sine qua non. This class is distinct from the proverbial masses, who have integrated the web into their information consumption routines without abandoning legacy media.
The iPad might finally turn mobile advertising into a juggernaut
posted by in
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
The computer, the Internet and Social Media are not the downfall of man
posted by in
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
-
What’s the frequency Kenneth?
posted by in
Sat 12thTechnology has catalyzed a certain type of social mutation. A new class (not generation, because it cuts across age buckets) of individuals has sprung up, with hyper-connectivity to real-time digital information their collective sine qua non. This class is distinct from the proverbial masses, who have integrated the web into their information consumption routines without abandoning legacy media.
