Measurement
January 2010
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How does your brain get into a buying state?
posted by in
Mon 25th
Why did you buy your iPhone? On the surface, it’s simple. You responded to a clear call to buy at the Apple store downtown. But if you reflect on it, you’ll see that numerous persuasion threads came together over time to form the state of mind that made you ready and willing to party with your money in exchange for an Apple product.
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How to pick a great website survey tool
posted by in
Thu 7th
No matter how big your company is, real voice of customer data can be an immensely powerful source of business intelligence for your marketing team. If you’re looking to take the plunge into voice of customer research, running a website survey is usually the first place to start. To help you in your decision making process, Blunt has outlined 5 points to consider. Follow these, and you’ll be on the right track to picking a great website survey tool.
November 2009
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Metrics Move from Website to Consumer
posted by in
Wed 18th
Website metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
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Edelman builds the twitter influence formula to end all twitter influence formulas
posted by in
Wed 11th
meaningful and accurate measures of influence are those that correlate twitter activity with real world activity. We need to establish an objective, external basis for influence; we can’t simply compute twitter influence as some amalgam of its own constituent parts (followers, lists, retweets, etc.). Real influence is about so much more than that. I think that’s what Brian Solis is talking about when he says that trust agents or influencers are ”omnipresent.” Their authority transcends the narrow confines of any particular medium. Their influence carries a universal scope; it goes beyond 140 character spurts and seeps into the real actions and attitudes that people undertake and adopt.
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We all work on Commission
posted by in
Mon 2nd
As never before, all of us who are vendors in this space–consultants, optimiziation specialists, marketing pros–are being challenged to substantiate our value, to empirically demonstrate the real returns that we can furnish. We don’t believe in history or in laurels. Judge us according to our ability to deliver value in the here and now.
October 2009
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Data where only subjectivity existed before
posted by in
Mon 19th
“…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.”
September 2009
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Task Completion: Why It Is The Most Important Metric
posted by in
Tue 1st
Only about 20% of visitors come to an e-commerce website to make a purchase – so why do most marketers cling to the conversion metric as the Holy Grail of success? The truth is, measuring task completion is a much more valuable metric. People have taken time out of their busy days to come to your site for very specific reasons, and yet many marketers assume everyone who arrives at their sites is there to make a purchase. We know this isn’t true, because research shows that 80% of site visitors are there to do something else entirely: browse, research, comparison shop, look up a store location, read your company blog, or any other task.
How does your brain get into a buying state?
posted by in
Why did you buy your iPhone? On the surface, it’s simple. You responded to a clear call to buy at the Apple store downtown. But if you reflect on it, you’ll see that numerous persuasion threads came together over time to form the state of mind that made you ready and willing to party with your money in exchange for an Apple product.
How to pick a great website survey tool
posted by in
No matter how big your company is, real voice of customer data can be an immensely powerful source of business intelligence for your marketing team. If you’re looking to take the plunge into voice of customer research, running a website survey is usually the first place to start. To help you in your decision making process, Blunt has outlined 5 points to consider. Follow these, and you’ll be on the right track to picking a great website survey tool.
-
Metrics Move from Website to Consumer
posted by in
Wed 18thWebsite metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
-
Edelman builds the twitter influence formula to end all twitter influence formulas
posted by in
Wed 11thmeaningful and accurate measures of influence are those that correlate twitter activity with real world activity. We need to establish an objective, external basis for influence; we can’t simply compute twitter influence as some amalgam of its own constituent parts (followers, lists, retweets, etc.). Real influence is about so much more than that. I think that’s what Brian Solis is talking about when he says that trust agents or influencers are ”omnipresent.” Their authority transcends the narrow confines of any particular medium. Their influence carries a universal scope; it goes beyond 140 character spurts and seeps into the real actions and attitudes that people undertake and adopt.
-
We all work on Commission
posted by in
Mon 2ndAs never before, all of us who are vendors in this space–consultants, optimiziation specialists, marketing pros–are being challenged to substantiate our value, to empirically demonstrate the real returns that we can furnish. We don’t believe in history or in laurels. Judge us according to our ability to deliver value in the here and now.
October 2009
-
Data where only subjectivity existed before
posted by in
Mon 19th
“…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.”
September 2009
-
Task Completion: Why It Is The Most Important Metric
posted by in
Tue 1st
Only about 20% of visitors come to an e-commerce website to make a purchase – so why do most marketers cling to the conversion metric as the Holy Grail of success? The truth is, measuring task completion is a much more valuable metric. People have taken time out of their busy days to come to your site for very specific reasons, and yet many marketers assume everyone who arrives at their sites is there to make a purchase. We know this isn’t true, because research shows that 80% of site visitors are there to do something else entirely: browse, research, comparison shop, look up a store location, read your company blog, or any other task.
Data where only subjectivity existed before
posted by in
“…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.”
-
Task Completion: Why It Is The Most Important Metric
posted by in
Tue 1stOnly about 20% of visitors come to an e-commerce website to make a purchase – so why do most marketers cling to the conversion metric as the Holy Grail of success? The truth is, measuring task completion is a much more valuable metric. People have taken time out of their busy days to come to your site for very specific reasons, and yet many marketers assume everyone who arrives at their sites is there to make a purchase. We know this isn’t true, because research shows that 80% of site visitors are there to do something else entirely: browse, research, comparison shop, look up a store location, read your company blog, or any other task.
