Influence
January 2010
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How does your brain get into a buying state?
posted by in
Mon 25th
Why did you buy your iPhone? On the surface, it’s simple. You responded to a clear call to buy at the Apple store downtown. But if you reflect on it, you’ll see that numerous persuasion threads came together over time to form the state of mind that made you ready and willing to party with your money in exchange for an Apple product.
November 2009
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I Love Me, I Really Really Love Me
posted by in
Mon 30th
Personal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
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We all Sense the Ghost Tweeters
posted by in
Mon 16th
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
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The Social Exchange Theory: What’s Your Net Worth?
posted by in
Sat 14th
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
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Remember the great website engagement debate?
posted by in
Tue 10th
Remember the great website engagement debate? Remember all the hand-wringing and byte-spilling about formulas that were supposed to represent the holy grail of web analytics? Mercifully, the echoes of those debates have subsided. But now something new, and equally fatuous, has emerged: the concept of twitter influence.
How does your brain get into a buying state?
posted by in
Why did you buy your iPhone? On the surface, it’s simple. You responded to a clear call to buy at the Apple store downtown. But if you reflect on it, you’ll see that numerous persuasion threads came together over time to form the state of mind that made you ready and willing to party with your money in exchange for an Apple product.
-
I Love Me, I Really Really Love Me
posted by in
Mon 30thPersonal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
-
We all Sense the Ghost Tweeters
posted by in
Mon 16thAs twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
-
The Social Exchange Theory: What’s Your Net Worth?
posted by in
Sat 14thTwitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
-
Remember the great website engagement debate?
posted by in
Tue 10thRemember the great website engagement debate? Remember all the hand-wringing and byte-spilling about formulas that were supposed to represent the holy grail of web analytics? Mercifully, the echoes of those debates have subsided. But now something new, and equally fatuous, has emerged: the concept of twitter influence.
