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How to

January 2010

  • How To Write a Winning Value Proposition

    Mon 11th

    Blunt works with a lot of start-up companies on go to market strategies. One of the most important, yet most frequently overlooked, hurdles for a young company to clear is the articulation of a winning value proposition. Just how do you write a winning value proposition? Based on our experience, we’ve outlined five steps that every start-up owner should have in mind when crafting their company’s value proposition.

  • How to pick a great website survey tool

    Thu 7th

    No matter how big your company is, real voice of customer data can be an immensely powerful source of business intelligence for your marketing team. If you’re looking to take the plunge into voice of customer research, running a website survey is usually the first place to start. To help you in your decision making process, Blunt has outlined 5 points to consider. Follow these, and you’ll be on the right track to picking a great website survey tool.