forrester
November 2009
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Black Friday makes for preliminary validation of holiday growth forecasts
posted by in
Thu 26th
On the web, the initial prognostications for Holiday 2009 are rosy. comScore pegs online growth at 3% for the upcoming season. While not spectacular relative to pre-Recession year-over-year growth rates, +3% is certainly far more palatable that the 3% decline that online retailers witnessed last year. Others are even more bullish: Forrester analysts project online retail sales to reach $44.7 billion during November and December, a very healthy year-over-year increase of 8%.
Black Friday makes for preliminary validation of holiday growth forecasts
posted by in
Thu 26th
On the web, the initial prognostications for Holiday 2009 are rosy. comScore pegs online growth at 3% for the upcoming season. While not spectacular relative to pre-Recession year-over-year growth rates, +3% is certainly far more palatable that the 3% decline that online retailers witnessed last year. Others are even more bullish: Forrester analysts project online retail sales to reach $44.7 billion during November and December, a very healthy year-over-year increase of 8%.
