Sales
January 2010
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On pitching and seduction
posted by in
Tue 19th
But, sometimes, if you’re a bit good and a bit lucky, a funny thing happens in the middle of the seduction ritual. The masks fall off and people suddenly start sounding like people. That’s when the fun begins. Seduction meets persuasion when the bullshit is dropped. It’s a shame that it takes so long to get there, and it’s a shame that the path is often so diabolically convoluted.
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2010: Defining the Digital Marketer
posted by in
Tue 5th
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
December 2009
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Value Proposition – The Importance of Core
posted by in
Tue 8th
Nothing is more important than a clear value proposition. If you don’t know who you are, how will the market? This distillation of what makes your company special and your company’s offerings indispensable should be burned into the minds of every employee at your company, starting at the top. If should be a mantra that orients everybody around a clear and well-understood core: we do THIS in THAT manner, better than THESE people, and we deliver value in THIS way.
On pitching and seduction
posted by in
But, sometimes, if you’re a bit good and a bit lucky, a funny thing happens in the middle of the seduction ritual. The masks fall off and people suddenly start sounding like people. That’s when the fun begins. Seduction meets persuasion when the bullshit is dropped. It’s a shame that it takes so long to get there, and it’s a shame that the path is often so diabolically convoluted.
2010: Defining the Digital Marketer
posted by in
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
-
Value Proposition – The Importance of Core
posted by in
Tue 8thNothing is more important than a clear value proposition. If you don’t know who you are, how will the market? This distillation of what makes your company special and your company’s offerings indispensable should be burned into the minds of every employee at your company, starting at the top. If should be a mantra that orients everybody around a clear and well-understood core: we do THIS in THAT manner, better than THESE people, and we deliver value in THIS way.
