Richard Zeidel
January 2010
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2010: Defining the Digital Marketer
posted by in
Tue 5th
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
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On Social Media Noise Reduction
posted by in
Mon 4th
Social media cleansing doesn’t have to mean a complete tune-out. With apologies to John Mayer and Matt Cutts and their Lent-like digital cleanses, a little noise reduction can be just as effective.
December 2009
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Facebook: Abandoning our Father’s Secrets
posted by in
Tue 15th
In time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
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Googling for Tiger Woods
posted by in
Thu 10th
Search used to be about building up a quasi-permanent form of authority. Through the gadgets in the search engine optimization toolbox, marketers sought to create an inherently static world, where the most authoritative pieces of content were privileged on SERPs, almost in perpetuity.
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Value Proposition – The Importance of Core
posted by in
Tue 8th
Nothing is more important than a clear value proposition. If you don’t know who you are, how will the market? This distillation of what makes your company special and your company’s offerings indispensable should be burned into the minds of every employee at your company, starting at the top. If should be a mantra that orients everybody around a clear and well-understood core: we do THIS in THAT manner, better than THESE people, and we deliver value in THIS way.
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Conversation is the glue that binds all communities together
posted by in
Thu 3rd
Mitch Joel made a bit of noise earlier this week on his blog by making the distinction between conversation and community. We’re glad he generated some buzz about the topic, because we have some pretty strong opinions about it ourselves.
We stress the indispensable nature of conversation. You can have conversation without community, but you cannot have community without conversation.
November 2009
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I Love Me, I Really Really Love Me
posted by in
Mon 30th
Personal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
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Metrics Move from Website to Consumer
posted by in
Wed 18th
Website metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
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We all Sense the Ghost Tweeters
posted by in
Mon 16th
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
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The Social Exchange Theory: What’s Your Net Worth?
posted by in
Sat 14th
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
2010: Defining the Digital Marketer
posted by in
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
On Social Media Noise Reduction
posted by in
Social media cleansing doesn’t have to mean a complete tune-out. With apologies to John Mayer and Matt Cutts and their Lent-like digital cleanses, a little noise reduction can be just as effective.
-
Facebook: Abandoning our Father’s Secrets
posted by in
Tue 15thIn time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
-
Googling for Tiger Woods
posted by in
Thu 10thSearch used to be about building up a quasi-permanent form of authority. Through the gadgets in the search engine optimization toolbox, marketers sought to create an inherently static world, where the most authoritative pieces of content were privileged on SERPs, almost in perpetuity.
-
Value Proposition – The Importance of Core
posted by in
Tue 8thNothing is more important than a clear value proposition. If you don’t know who you are, how will the market? This distillation of what makes your company special and your company’s offerings indispensable should be burned into the minds of every employee at your company, starting at the top. If should be a mantra that orients everybody around a clear and well-understood core: we do THIS in THAT manner, better than THESE people, and we deliver value in THIS way.
-
Conversation is the glue that binds all communities together
posted by in
Thu 3rdMitch Joel made a bit of noise earlier this week on his blog by making the distinction between conversation and community. We’re glad he generated some buzz about the topic, because we have some pretty strong opinions about it ourselves.
We stress the indispensable nature of conversation. You can have conversation without community, but you cannot have community without conversation.
November 2009
-
I Love Me, I Really Really Love Me
posted by in
Mon 30th
Personal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
-
Metrics Move from Website to Consumer
posted by in
Wed 18th
Website metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
-
We all Sense the Ghost Tweeters
posted by in
Mon 16th
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
-
The Social Exchange Theory: What’s Your Net Worth?
posted by in
Sat 14th
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
I Love Me, I Really Really Love Me
posted by in
Personal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
Metrics Move from Website to Consumer
posted by in
Website metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
We all Sense the Ghost Tweeters
posted by in
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
The Social Exchange Theory: What’s Your Net Worth?
posted by in
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
