Media
January 2010
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The iPad might finally turn mobile advertising into a juggernaut
posted by in
Thu 28th
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
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Godin’s extremist take on marketing
posted by in
Thu 21st
There are those who hold a very narrow definition of it. Marketing comprises a known and limited set of functions and activities: brand creation, selling proposition, logo, slogan, advertising, collateral, website, and so forth. Each of these discrete components has its owner; the component are interdependent and mutually reinforcing. Though there is room for dynamism, in this view marketing is fully the sum of its parts. This is the traditional, and likely still majority, view, though one much derided by commentators.
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The computer, the Internet and Social Media are not the downfall of man
posted by in
Tue 12th
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
December 2009
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Facebook: Abandoning our Father’s Secrets
posted by in
Tue 15th
In time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
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I Do Not Trust Facebook with My Personal Information
posted by in
Mon 14th
In response to Jason Calacanis’ article titled: “Is Facebook unethical, clueless or unlucky?”, although I’ve never met Mark Zuckerberg, I believe Facebook’s move to open up user information to everyone probably has more to do with its VCs/investors than its founder. The investors are the ones that need returns in a relatively short time period and, with the price that’s been paid by most of them and the existing revenue multiples for media/online advertising companies, I wouldn’t be surprised if they’re constantly trying to push the envelope
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What’s the frequency Kenneth?
posted by in
Sat 12th
Technology has catalyzed a certain type of social mutation. A new class (not generation, because it cuts across age buckets) of individuals has sprung up, with hyper-connectivity to real-time digital information their collective sine qua non. This class is distinct from the proverbial masses, who have integrated the web into their information consumption routines without abandoning legacy media.
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Could 2009 be the Last Great Year of Free News?
posted by in
Mon 7th
News publishers—at least the ones that maintain expensive newsrooms– are pissed because their online revenues have failed to offset the bleeding in their print arms. They’ve sought out scapegoats. Thus, groups like the Fair Syndication Consortium have accused Google of running more than half of the unlicensed newspaper content currently floating around on the web. Talk about biting the hands that feeds you. Consider that Google sends news publishers, in the words of Eric Schmidt, “a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle.”
The iPad might finally turn mobile advertising into a juggernaut
posted by in
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
Godin’s extremist take on marketing
posted by in
There are those who hold a very narrow definition of it. Marketing comprises a known and limited set of functions and activities: brand creation, selling proposition, logo, slogan, advertising, collateral, website, and so forth. Each of these discrete components has its owner; the component are interdependent and mutually reinforcing. Though there is room for dynamism, in this view marketing is fully the sum of its parts. This is the traditional, and likely still majority, view, though one much derided by commentators.
The computer, the Internet and Social Media are not the downfall of man
posted by in
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
-
Facebook: Abandoning our Father’s Secrets
posted by in
Tue 15thIn time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
-
I Do Not Trust Facebook with My Personal Information
posted by in
Mon 14thIn response to Jason Calacanis’ article titled: “Is Facebook unethical, clueless or unlucky?”, although I’ve never met Mark Zuckerberg, I believe Facebook’s move to open up user information to everyone probably has more to do with its VCs/investors than its founder. The investors are the ones that need returns in a relatively short time period and, with the price that’s been paid by most of them and the existing revenue multiples for media/online advertising companies, I wouldn’t be surprised if they’re constantly trying to push the envelope
-
What’s the frequency Kenneth?
posted by in
Sat 12thTechnology has catalyzed a certain type of social mutation. A new class (not generation, because it cuts across age buckets) of individuals has sprung up, with hyper-connectivity to real-time digital information their collective sine qua non. This class is distinct from the proverbial masses, who have integrated the web into their information consumption routines without abandoning legacy media.
-
Could 2009 be the Last Great Year of Free News?
posted by in
Mon 7thNews publishers—at least the ones that maintain expensive newsrooms– are pissed because their online revenues have failed to offset the bleeding in their print arms. They’ve sought out scapegoats. Thus, groups like the Fair Syndication Consortium have accused Google of running more than half of the unlicensed newspaper content currently floating around on the web. Talk about biting the hands that feeds you. Consider that Google sends news publishers, in the words of Eric Schmidt, “a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle.”
