Marketing
January 2010
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The iPad might finally turn mobile advertising into a juggernaut
posted by in
Thu 28th
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
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On pitching and seduction
posted by in
Tue 19th
But, sometimes, if you’re a bit good and a bit lucky, a funny thing happens in the middle of the seduction ritual. The masks fall off and people suddenly start sounding like people. That’s when the fun begins. Seduction meets persuasion when the bullshit is dropped. It’s a shame that it takes so long to get there, and it’s a shame that the path is often so diabolically convoluted.
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The computer, the Internet and Social Media are not the downfall of man
posted by in
Tue 12th
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
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How To Write a Winning Value Proposition
posted by in
Mon 11th
Blunt works with a lot of start-up companies on go to market strategies. One of the most important, yet most frequently overlooked, hurdles for a young company to clear is the articulation of a winning value proposition. Just how do you write a winning value proposition? Based on our experience, we’ve outlined five steps that every start-up owner should have in mind when crafting their company’s value proposition.
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How to pick a great website survey tool
posted by in
Thu 7th
No matter how big your company is, real voice of customer data can be an immensely powerful source of business intelligence for your marketing team. If you’re looking to take the plunge into voice of customer research, running a website survey is usually the first place to start. To help you in your decision making process, Blunt has outlined 5 points to consider. Follow these, and you’ll be on the right track to picking a great website survey tool.
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2010: Defining the Digital Marketer
posted by in
Tue 5th
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
December 2009
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The only thing I’m prepared to predict, is change
posted by in
Wed 23rd
Through it all, my hopes for the future of digital marketing have remained unchanged. Back in October, I summarized the direction that I think marketing as a discipline has to head in. Marketing must become a participatory mode, where brands can talk WITH consumers instead of AT them. Conversational marketing deconstructs marketing and takes it back to its roots. It restores the sacred trust between buyer and seller–an unspoken compact that used to govern human relations before the industrial revolution. Connecting people is the most critical function of marketing, even more important than collecting data.
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3 reasons why I’m ambivalent about social media in 2010
posted by in
Fri 18th
2009 started off with marketing consultants speaking about social media in almost messianic language. But as the year advanced, evidence emerged of a darker side to social media, and I’ve outlined 3 reasons why I am ambivalent about its future as we move in 2010.
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Facebook: Abandoning our Father’s Secrets
posted by in
Tue 15th
In time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
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Googling for Tiger Woods
posted by in
Thu 10th
Search used to be about building up a quasi-permanent form of authority. Through the gadgets in the search engine optimization toolbox, marketers sought to create an inherently static world, where the most authoritative pieces of content were privileged on SERPs, almost in perpetuity.
The iPad might finally turn mobile advertising into a juggernaut
posted by in
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
On pitching and seduction
posted by in
But, sometimes, if you’re a bit good and a bit lucky, a funny thing happens in the middle of the seduction ritual. The masks fall off and people suddenly start sounding like people. That’s when the fun begins. Seduction meets persuasion when the bullshit is dropped. It’s a shame that it takes so long to get there, and it’s a shame that the path is often so diabolically convoluted.
The computer, the Internet and Social Media are not the downfall of man
posted by in
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
How To Write a Winning Value Proposition
posted by in
Blunt works with a lot of start-up companies on go to market strategies. One of the most important, yet most frequently overlooked, hurdles for a young company to clear is the articulation of a winning value proposition. Just how do you write a winning value proposition? Based on our experience, we’ve outlined five steps that every start-up owner should have in mind when crafting their company’s value proposition.
How to pick a great website survey tool
posted by in
No matter how big your company is, real voice of customer data can be an immensely powerful source of business intelligence for your marketing team. If you’re looking to take the plunge into voice of customer research, running a website survey is usually the first place to start. To help you in your decision making process, Blunt has outlined 5 points to consider. Follow these, and you’ll be on the right track to picking a great website survey tool.
2010: Defining the Digital Marketer
posted by in
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
-
The only thing I’m prepared to predict, is change
posted by in
Wed 23rdThrough it all, my hopes for the future of digital marketing have remained unchanged. Back in October, I summarized the direction that I think marketing as a discipline has to head in. Marketing must become a participatory mode, where brands can talk WITH consumers instead of AT them. Conversational marketing deconstructs marketing and takes it back to its roots. It restores the sacred trust between buyer and seller–an unspoken compact that used to govern human relations before the industrial revolution. Connecting people is the most critical function of marketing, even more important than collecting data.
-
3 reasons why I’m ambivalent about social media in 2010
posted by in
Fri 18th2009 started off with marketing consultants speaking about social media in almost messianic language. But as the year advanced, evidence emerged of a darker side to social media, and I’ve outlined 3 reasons why I am ambivalent about its future as we move in 2010.
-
Facebook: Abandoning our Father’s Secrets
posted by in
Tue 15thIn time, most of us will be always on: being disconnected will be the anomaly. What impact does this hyper-connectivity and its attendant transparency on society? I think much is still unknown – but if I had to guess the upside is that it will drive the human race forward at exponential rate.
-
Googling for Tiger Woods
posted by in
Thu 10thSearch used to be about building up a quasi-permanent form of authority. Through the gadgets in the search engine optimization toolbox, marketers sought to create an inherently static world, where the most authoritative pieces of content were privileged on SERPs, almost in perpetuity.
