Market Research
January 2010
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How does your brain get into a buying state?
posted by in
Mon 25th
Why did you buy your iPhone? On the surface, it’s simple. You responded to a clear call to buy at the Apple store downtown. But if you reflect on it, you’ll see that numerous persuasion threads came together over time to form the state of mind that made you ready and willing to party with your money in exchange for an Apple product.
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Where the purchase process is breaking down
posted by in
Sun 10th
How do you find out what visitors hope to accomplish on your site? Ask them. Simple online surveys, using as little as four quick questions, are the best way to find out the real intent of your customers. No amount of behavioral analysis, click tracking, or user-generated content monitoring is going to deliver the same level of insight as pure voice of customer feedback.
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How to pick a great website survey tool
posted by in
Thu 7th
No matter how big your company is, real voice of customer data can be an immensely powerful source of business intelligence for your marketing team. If you’re looking to take the plunge into voice of customer research, running a website survey is usually the first place to start. To help you in your decision making process, Blunt has outlined 5 points to consider. Follow these, and you’ll be on the right track to picking a great website survey tool.
November 2009
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Black Friday makes for preliminary validation of holiday growth forecasts
posted by in
Thu 26th
On the web, the initial prognostications for Holiday 2009 are rosy. comScore pegs online growth at 3% for the upcoming season. While not spectacular relative to pre-Recession year-over-year growth rates, +3% is certainly far more palatable that the 3% decline that online retailers witnessed last year. Others are even more bullish: Forrester analysts project online retail sales to reach $44.7 billion during November and December, a very healthy year-over-year increase of 8%.
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Metrics Move from Website to Consumer
posted by in
Wed 18th
Website metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
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When it comes to research, proximity is critical
posted by in
Sat 7th
When it comes to online research (or any research for that matter), proximity to an event is critical to establishing accurate, precise, and reliable recollections and descriptions of an event or experience. Confounded recall is the bane of much post-purchase market research; as a person’s memory gets fuzzier, the quality of the data they provide gets more and more specious. That’s why I’ve always advocated measurement approaches that capture data in close proximity to the actual (buying or non-buying) experience.
How does your brain get into a buying state?
posted by in
Why did you buy your iPhone? On the surface, it’s simple. You responded to a clear call to buy at the Apple store downtown. But if you reflect on it, you’ll see that numerous persuasion threads came together over time to form the state of mind that made you ready and willing to party with your money in exchange for an Apple product.
Where the purchase process is breaking down
posted by in
How do you find out what visitors hope to accomplish on your site? Ask them. Simple online surveys, using as little as four quick questions, are the best way to find out the real intent of your customers. No amount of behavioral analysis, click tracking, or user-generated content monitoring is going to deliver the same level of insight as pure voice of customer feedback.
How to pick a great website survey tool
posted by in
No matter how big your company is, real voice of customer data can be an immensely powerful source of business intelligence for your marketing team. If you’re looking to take the plunge into voice of customer research, running a website survey is usually the first place to start. To help you in your decision making process, Blunt has outlined 5 points to consider. Follow these, and you’ll be on the right track to picking a great website survey tool.
-
Black Friday makes for preliminary validation of holiday growth forecasts
posted by in
Thu 26thOn the web, the initial prognostications for Holiday 2009 are rosy. comScore pegs online growth at 3% for the upcoming season. While not spectacular relative to pre-Recession year-over-year growth rates, +3% is certainly far more palatable that the 3% decline that online retailers witnessed last year. Others are even more bullish: Forrester analysts project online retail sales to reach $44.7 billion during November and December, a very healthy year-over-year increase of 8%.
-
Metrics Move from Website to Consumer
posted by in
Wed 18thWebsite metrics have been slotted in alongside social media metrics in the category of new measurements that would phase out offline surveys and focus groups. I disagree. I think website metrics are increasingly in the rearview of the digital marketing ecosystem, cruising along sluggishly while social media metrics blow by them in the passing lane.
-
When it comes to research, proximity is critical
posted by in
Sat 7thWhen it comes to online research (or any research for that matter), proximity to an event is critical to establishing accurate, precise, and reliable recollections and descriptions of an event or experience. Confounded recall is the bane of much post-purchase market research; as a person’s memory gets fuzzier, the quality of the data they provide gets more and more specious. That’s why I’ve always advocated measurement approaches that capture data in close proximity to the actual (buying or non-buying) experience.
