Influence
November 2009
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I Love Me, I Really Really Love Me
posted by in
Mon 30th
Personal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
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The Soul Problem: Does your Company have one?
posted by in
Fri 20th
It’s easy to know a soulful company when you walk into one. I’m not talking about post-industrial chic or foosball tables or pets running freely through the boardroom. I’m talking about the collective demeanor of the people you pass in the halls. There’s an easy yet authentic confidence that starts at the top, an unarticulated yet palpable sense of freedom and possibility. You wonder at how they can be so blunt, so revealing in the way they blog and tweet. They don’t keep anything under wraps. Why should they? They have nothing to hide. The sky is literally the limit, and you walk out their offices dreaming of ways through which you can latch onto a part of their inexorable upward momentum.
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We all Sense the Ghost Tweeters
posted by in
Mon 16th
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
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The Social Exchange Theory: What’s Your Net Worth?
posted by in
Sat 14th
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
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Edelman builds the twitter influence formula to end all twitter influence formulas
posted by in
Wed 11th
meaningful and accurate measures of influence are those that correlate twitter activity with real world activity. We need to establish an objective, external basis for influence; we can’t simply compute twitter influence as some amalgam of its own constituent parts (followers, lists, retweets, etc.). Real influence is about so much more than that. I think that’s what Brian Solis is talking about when he says that trust agents or influencers are ”omnipresent.” Their authority transcends the narrow confines of any particular medium. Their influence carries a universal scope; it goes beyond 140 character spurts and seeps into the real actions and attitudes that people undertake and adopt.
I Love Me, I Really Really Love Me
posted by in
Personal brands have proliferated in the conversational marketing era. It’s the self-referential, self-promoting quality of the personal brand that I hate so much. Things like a radical imbalance between followed and followers (flock?) on twitter. It’s as if their corpus of knowledge is so vast that they don’t need to absord any new information from anyone else, while at the same time, they expect their fawning coterie of digital groupies to hang on every word they sputter out.
The Soul Problem: Does your Company have one?
posted by in
It’s easy to know a soulful company when you walk into one. I’m not talking about post-industrial chic or foosball tables or pets running freely through the boardroom. I’m talking about the collective demeanor of the people you pass in the halls. There’s an easy yet authentic confidence that starts at the top, an unarticulated yet palpable sense of freedom and possibility. You wonder at how they can be so blunt, so revealing in the way they blog and tweet. They don’t keep anything under wraps. Why should they? They have nothing to hide. The sky is literally the limit, and you walk out their offices dreaming of ways through which you can latch onto a part of their inexorable upward momentum.
We all Sense the Ghost Tweeters
posted by in
As twitter gained mainstream recognition, it became de rigeur to be on there. Politicians, artists, sports agents–each segment saw in twitter a conversation stream in which they HAD to have a voice. But if twitter had not achieved such rapid growth, would the glitterati have flocked to it?
The Social Exchange Theory: What’s Your Net Worth?
posted by in
Twitter has no memory. Memes flare up, get to scale, and then peter out completely within days, sometimes hours. One of the criticisms levelled at twitter as a cogent communication medium is its stunning immediacy—an immediacy that doesn’t really care about what preceded it or what will follow it. These hyper-now flare-ups— ripples in the stream, as Nick Carr calls them—might seem dangerous at face value, but stick around for three more hours and they will have faded from the jet stream of collective human consciousness.
Edelman builds the twitter influence formula to end all twitter influence formulas
posted by in
meaningful and accurate measures of influence are those that correlate twitter activity with real world activity. We need to establish an objective, external basis for influence; we can’t simply compute twitter influence as some amalgam of its own constituent parts (followers, lists, retweets, etc.). Real influence is about so much more than that. I think that’s what Brian Solis is talking about when he says that trust agents or influencers are ”omnipresent.” Their authority transcends the narrow confines of any particular medium. Their influence carries a universal scope; it goes beyond 140 character spurts and seeps into the real actions and attitudes that people undertake and adopt.
