advertising
January 2010
-
The iPad might finally turn mobile advertising into a juggernaut
posted by in
Thu 28th
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
The iPad might finally turn mobile advertising into a juggernaut
posted by in
Thu 28th
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
