Archive for January, 2010
January 2010
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The iPad might finally turn mobile advertising into a juggernaut
posted by in
Thu 28th
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
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How does your brain get into a buying state?
posted by in
Mon 25th
Why did you buy your iPhone? On the surface, it’s simple. You responded to a clear call to buy at the Apple store downtown. But if you reflect on it, you’ll see that numerous persuasion threads came together over time to form the state of mind that made you ready and willing to party with your money in exchange for an Apple product.
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Godin’s extremist take on marketing
posted by in
Thu 21st
There are those who hold a very narrow definition of it. Marketing comprises a known and limited set of functions and activities: brand creation, selling proposition, logo, slogan, advertising, collateral, website, and so forth. Each of these discrete components has its owner; the component are interdependent and mutually reinforcing. Though there is room for dynamism, in this view marketing is fully the sum of its parts. This is the traditional, and likely still majority, view, though one much derided by commentators.
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On pitching and seduction
posted by in
Tue 19th
But, sometimes, if you’re a bit good and a bit lucky, a funny thing happens in the middle of the seduction ritual. The masks fall off and people suddenly start sounding like people. That’s when the fun begins. Seduction meets persuasion when the bullshit is dropped. It’s a shame that it takes so long to get there, and it’s a shame that the path is often so diabolically convoluted.
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Does Google get real-time?
posted by in
Fri 15th
It looks like Google would prefer to have the beautiful immediacy of real-time mediated by a self-indulgent cabal of twitter elites, rather than freely flowing through empowered nobodies like you and I.
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The computer, the Internet and Social Media are not the downfall of man
posted by in
Tue 12th
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
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How To Write a Winning Value Proposition
posted by in
Mon 11th
Blunt works with a lot of start-up companies on go to market strategies. One of the most important, yet most frequently overlooked, hurdles for a young company to clear is the articulation of a winning value proposition. Just how do you write a winning value proposition? Based on our experience, we’ve outlined five steps that every start-up owner should have in mind when crafting their company’s value proposition.
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Where the purchase process is breaking down
posted by in
Sun 10th
How do you find out what visitors hope to accomplish on your site? Ask them. Simple online surveys, using as little as four quick questions, are the best way to find out the real intent of your customers. No amount of behavioral analysis, click tracking, or user-generated content monitoring is going to deliver the same level of insight as pure voice of customer feedback.
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How to pick a great website survey tool
posted by in
Thu 7th
No matter how big your company is, real voice of customer data can be an immensely powerful source of business intelligence for your marketing team. If you’re looking to take the plunge into voice of customer research, running a website survey is usually the first place to start. To help you in your decision making process, Blunt has outlined 5 points to consider. Follow these, and you’ll be on the right track to picking a great website survey tool.
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2010: Defining the Digital Marketer
posted by in
Tue 5th
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
The iPad might finally turn mobile advertising into a juggernaut
posted by in
Ultimately, what will make or break mobile advertising–and, by extension, any content distribution strategy based around mobile ad revenue–will be clickability. Web publishers learned the hard way that it’s tough to keep digital inventory sold out at premium prices when average click-through rates are sub-1%.
How does your brain get into a buying state?
posted by in
Why did you buy your iPhone? On the surface, it’s simple. You responded to a clear call to buy at the Apple store downtown. But if you reflect on it, you’ll see that numerous persuasion threads came together over time to form the state of mind that made you ready and willing to party with your money in exchange for an Apple product.
Godin’s extremist take on marketing
posted by in
There are those who hold a very narrow definition of it. Marketing comprises a known and limited set of functions and activities: brand creation, selling proposition, logo, slogan, advertising, collateral, website, and so forth. Each of these discrete components has its owner; the component are interdependent and mutually reinforcing. Though there is room for dynamism, in this view marketing is fully the sum of its parts. This is the traditional, and likely still majority, view, though one much derided by commentators.
On pitching and seduction
posted by in
But, sometimes, if you’re a bit good and a bit lucky, a funny thing happens in the middle of the seduction ritual. The masks fall off and people suddenly start sounding like people. That’s when the fun begins. Seduction meets persuasion when the bullshit is dropped. It’s a shame that it takes so long to get there, and it’s a shame that the path is often so diabolically convoluted.
Does Google get real-time?
posted by in
It looks like Google would prefer to have the beautiful immediacy of real-time mediated by a self-indulgent cabal of twitter elites, rather than freely flowing through empowered nobodies like you and I.
The computer, the Internet and Social Media are not the downfall of man
posted by in
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we live in?
How To Write a Winning Value Proposition
posted by in
Blunt works with a lot of start-up companies on go to market strategies. One of the most important, yet most frequently overlooked, hurdles for a young company to clear is the articulation of a winning value proposition. Just how do you write a winning value proposition? Based on our experience, we’ve outlined five steps that every start-up owner should have in mind when crafting their company’s value proposition.
Where the purchase process is breaking down
posted by in
How do you find out what visitors hope to accomplish on your site? Ask them. Simple online surveys, using as little as four quick questions, are the best way to find out the real intent of your customers. No amount of behavioral analysis, click tracking, or user-generated content monitoring is going to deliver the same level of insight as pure voice of customer feedback.
How to pick a great website survey tool
posted by in
No matter how big your company is, real voice of customer data can be an immensely powerful source of business intelligence for your marketing team. If you’re looking to take the plunge into voice of customer research, running a website survey is usually the first place to start. To help you in your decision making process, Blunt has outlined 5 points to consider. Follow these, and you’ll be on the right track to picking a great website survey tool.
2010: Defining the Digital Marketer
posted by in
The resulting integration of sales and marketing highlights a holistic full duplex conversation and the birth of the digital marketer. Digital marketers are in the trenches, working and collaborating with clients and team members alike. Being clear and core with the offering, yet malleable and flexible with solution. The digital marketer is integrated into the entire corporate experience. Every touch point from receptionist to product development and deliverables. The digital marketer is the embodiment of the brand; developing an ecosystem of micro celebrities whose collaboration leads to innovation and legitimate thought leadership.
